Being a developing country has too much pressure for businesses and corporations to stay afloat and cut an edge for their businesses. The use of internet marketing in Kenya is the latest field of competition for these people and depending on how one faces the market it can make or break a business.
The internet is a broad and immeasurable mine that if used properly can propel your business from the comfort of your office or home. Several testimonials of people who have made billions of the internet can’t all be made up.
Why Should you Market on the Internet?
Most businesses have a website and social media forums and networks, but this is just a step. It is like giving birth the main exercise is in the process of growing interest, keeping it on your site and eventually increasing your sales.
Internet marketing in Kenya needs a strategy that you should seek experts to help you develop. The main factors to consider in this strategy include:
- · Audience needs and analysis
- · Company product and target
- · Types of media suitable for interaction and engagement
- · Content strategy among others
The success of your internet marketing campaign will depend on the type of strategy and goals put in place. Basic concepts like objectives being SMART as your high school teacher used to sing are very important.
Increased market share is always a worry for most businesses and internet marketers strive to get it for your company. All internet marketers in Kenya does is to:
- ·Look for solutions for clients
- Keep an eye on the competition
- Optimize all marketing aspects
What you Need for Internet Marketing in Kenya
ü You need a budget that will cover for the expenses and experts, some people limit their internet engagements to their staff who are often too busy with other duties to give enough attention to the campaign. Alternatively one can hire a specific person for the campaign though expert consultants will still be advised.
ü The internet is no mans land and the competition can be mean. One needs to be on top of their game to always be ranking.
ü Internet marketers in Kenya mostly use SEO (search engine optimization) this helps place your site or product in a good position to get traffic which will in turn get you inquiries and sales. However beautiful your site is , if it is not optimized it will not get you the sales you need. Optimization gets you to the forefront to be seen and found by searches.
ü Under optimization internet marketers use ‘keywords’ these are key words that people look for in search engines. The words help SEO professionals place your site in a better position to rank for the words in the searches.
ü Using social media sites and back links internet marketers in Kenya help make your product or site to interact and relate well with your clients.
According to one Kenyan SEO specialist, Mr. Michael Owiti who works for the African Centre for Internet Marketing, all they do is, “drive traffic to your website , give you Google page 1 rankings, optimize your website for search engines and build your reputation online.” http://acimarketing.org/services/seo-services/
There is a range of strategies that can be used to build relationships or your site online. Internet marketing in Kenya is steadily growing and taking over from traditional forms of marketing known for higher budgets.
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